Monday, September 14, 2009

Superbad


Superbad is a website created by Ben Benjamin in 1997. It seems as though the artist wants to amuse you and also frustrate you at the same time. This site kind of reminds me of those never ending survey pop-ups that keep promising "answer just a few more questions and your FREE snuggie is just moments away!" You really know that the promised snuggie or electric toothbrush or other equally useless item is not really going to be free once you reach the end...and not to mention you would have no desire for this item other than the fact that it was blinking FREE while you were reading your email …but for some reason you have to keep clicking just to see what's next and if you can actually ever reach the end. The Superbad site is similar in that there does not seem to be an end but we just have to keep mindlessly clicking trying to get there! Each page leads to more pages with more options and more decisions to be made. It is very time consuming and frustrating at the same time. After reading the comments the artist has made about the site, it seems that he was really just using the site to experiment and he ended up creating something that mirrors our never ending modern day pop-ups.

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